An interesting algorithm I've noticed regarding pop culture odds-making: In any given week of DVD releases, the best title hitting shelves is almost always an independent documentary.
At least that's been my experience in the last few years. This is a subjective assessment, of course, and probably has everything to do with my position in the demographic charts: I spend an alarming amount of time watching the History, Discovery and National Geographic channels.
But it also has to do with the nature of the documentary film market. Indie docs are, almost always, labors of love. Their creators aren't looking to please a broad audience or deliver a blockbuster. These filmmakers are usually tackling a subject they feel passionate about. Lord knows they're not in it for the money.
Documentaries rarely get theatrical screenings outside of the festival circuit, and usually aim their films for the educational market and cable channels like those mentioned above. Because of this, there's little pressure to make commercial concessions, and filmmakers can go off chasing whatever subject inspires them. Or inflames them.
Case in point: Tapped, an excellent documentary hitting DVD this week that details, with grim thoroughness, the multiple overlapping evils of the bottled water industry.
Basically, the film contends, the bottled water industry is an ecological and consumer nightmare from end to end. Corporations like Coca-Cola, Pepsi and Nestle mine public water sources and sell it back to the public at criminal markup. (Forty percent of bottled water is just recycled tap water from municipal sources.)
Of course, all of this water has to be transported, processed, packaged and retailed – with attendant energy costs. Most of those plastic bottles end up in landfills, or the ocean. The statistics are dispiriting. According to the film, Americans buy 29 billion single-serve bottles of water each year. About 20 percent are recycled. Transporting the water uses about 18 million gallons of oil. The numbers roll on.
Directed with gusto by Stephanie Soechtig, the film is part of a larger consumer advocacy and green initiative targeting bottled water. (Check out Fresh Air's recent interview with Peter Gleick, author of Bottled and Sold: The Story Behind Our Obsession with Bottled Water.)
Soechtig runs down the same arguments being sensibly presented by other bottled water opponents, but elevates the urgency and drama using all the tricks of the filmmaker's trade. The documentary film, when properly deployed, is still our best medium for parsing complex issues and delivering maximum information efficiently.
Tapped occasionally gets a little too excited, though, using cheap editing tricks to ridicule industry spokespeople and drifting into melodrama with certain images and musical cues. Soechtig should have more confidence in her material – and her audience. This stuff sells itself.
In the manner of similar films like An Inconvenient Truth and Crude Impact, Tapped ends on a note of hope, detailing how changes in consumer culture and grass roots efforts are beginning to turn the tide.
Indie docs like these have a tremendous energy and urgency that just can't be matched. So consider Tapped when browsing the DVD aisles this week, online or off. It'll pretty much ruin your evening – in a good way.cities in colorado springs fintech academy vacation times fintech project fintech 2019 no one's ville tennessee intrinsic motivation definition psychology quizlet pocket money vacation in the up public entrepreneurs 50 famous political quotes motor 10 positive quotes on growth flux fintech startup center site development information development 10k small business loan with 10% down vacations to go tours city on vacations to go cruises from new york fintech columbia developmental milestones 3 months old baby american internet entrepreneur developmental psychology online course where is your city the startup book technology startups vacation spots for couples over 50 developmental milestones for infants with down syndrome new haven development development markers startup in a day moral clarity quotes cities in pennsylvania that start with b disable startup programs windows 10 emerging trends in financial services based firms come from the bottom quotes cities in arizona that start with m vacations through the city startup programs windows xp motivational quotes from history 1 city development in business entrepreneurs company cities skylines dlc bundle be an entrepreneur sanctuary cities in texas map what entrepreneurs do base startup free in motion he development the 100 startup entrepreneurship images online vacation vacations hawaii meal coupons what is it development i am out of city vacation the city of s vacations by rail aarp development and health inspirational quotes about life and love alone time the development team city is time is motion business loans with low interest rates local startup video entrepreneur embedded entrepreneur vacation plan type development startup life developmental disabilities institute vacation a day startup light entrepreneur characteristics definition there is a lot i keep inside startup business plan template field trips 22 motor flocking new york city on scientific development develop synonym resume local motion 3 motor starting a small side business we own this city data analytics vacation today free time startup brand cities in india finance industry startup as entrepreneur quotes inspirational development 2 years inspirational quotes about life images in this city vacation only web vacation fintech marketing fintech forbes development house vacation report city parts virginia developmental disabilities cannot be cured my vacation home what is fintech cities direct major cities in texas map mark startup how to edit startup programs windows 10 entrepreneurs training vacation gay vacation art system startup fintech topics i am an entrepreneur motor data entrepreneurship definition economics images of clarity fintech definition time motion startup game pattern of growth infant grasp entrepreneurship development notes fintek moulding why fintech rapid development diet motivation the muse quotes cities in alaska map s 10 motor video startup college entrepreneurs man's vacation fintech map motor video it company startup market development life at a startup simple inspirational words buy a startup motivational vs inspirational quotes key motion lagos state university teaching hospital address startup disk full mac fix is city development line cities 97 morning show city with 100 million developmental psychology pdf free download why vacation